(Not quite so) Liberal Sweden: whilst visiting Stockholm, did the Swedish brand match reality?
Tag: Nation Branding
Flat but Delicious: Learning about Brand Estonia
Estonia is flat. Very flat. And that hadn’t made it in to the nation’s marketing materials before we arrived.
Distinctive Helsinki?
Having arrived in Helsinki after midnight, I opened the curtains and found a quiet city but one I find a bit hard to describe or explain its distinctiveness.